United Way Central Alberta (UWCA) is calling on communities to break the cycle of period poverty, through the Period Promise campaign.
This year, UWCA’s goal is to collect more than 85,000 menstrual products throughout May.
“Period Promise underscores our commitment to fight period poverty in Central Alberta,” said Chelsea O’Donoghue, CEO of UWCA. “Together, we can destigmatize menstruation and ensure that everyone has access to these essential products with the dignity they deserve.”
Communities, workplaces, and individuals are encouraged to participate in the campaign, by gathering menstrual products to help those who need them.
Period Promise has seen a steady increase through the years, with nearly one in four Canadians who menstruate struggling to afford menstrual products for themselves or their children, a UWCA press release said.
“We recognize the significant impact of period poverty has in different areas of life, including heightened risks to physical health and mental well-being,” said O’Donoghue. “As the cost of living rises, this reality becomes increasingly prevalent for more Central Albertans.”
Last year, with the support of the community, UWCA distributed over 71,600 menstrual products to agencies and schools across Central Alberta.
UWCA is now encouraging the public to bring their contributions to their office.
The organization will also be collecting donations at the Bower Place Shopping Centre today (May 18).
Fri, May 17, 3:16 PM
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